Exercise #14

Getting not-so-technical with Technorati

So now that you’ve been blogging for awhile, you might be wondering just how big the blogosphere is. Well, according to Technorati, the leading search tool and authority for blogs, the number of blogs doubles just about every 6 months with over 51 million blogs currently being tracked by the site. If the blogging trend continues, it is estimated that Technorati will have tracked its 100 millionth blog in just 5 months.

Yes, these numbers are astounding, but as you’ve already seen for yourselves, blogging is so easy that these publishing tools are being taken advantage of by almost every industry.

So how does a person get their blog listed as part of the blogosphere, and how can you tag your posts with keywords to make them more findable through a Technorati search? The answer to the first question is that your blog is probably already being captured by Technorati due to the fact that you're already using Blogger, the most popular blogging tool. But if you want to join the party and have your blog officially listed on Technorati and also take advantage of the watchlist and other features, you’ll need to claim your blog yourself. As for tagging posts with Technorati tags? This is easy, too. All you need to do is add a little bit of HTML code to the bottom of your post (see my example below) and Technorati will pick up these tags when it spiders (or web crawls) your site.

There are a lot of new features that have been added to Technorati this past summer, including new ways to search for blogs. You can search for keywords in blog posts, search for entire blog posts that have been tagged with a certain keyword, or search for blogs that have been registered and tagged as whole blogs about a certain subject (like photography or information technology).

Discovery Resources:
Technorati Tour – videocast of new features & new look
Technorati Discover & Popular features

Discovery Exercise:

1. Take a look at Technorati and try doing a keyword search for “Web 2.0” in posts, blogs, and quickview tabs. Are the results different?


2. Explore popular blog, searches and tags. Is anything interesting or surprising in your results?


3. Create a blog post about your discoveries on this site.

OPTIONAL: If you're up for a challenge, learn how to tag your posts by with Technorati tags so they can join tag searches. Create a post about something. It can be anything you want and add the HTML code to the bottom to tag it as “itsummer2-0.” You may also want to consider claiming your blog and creating a watchlist. NOTE: When adding HTML code, you'll want to make sure you're in Blogger's Edit HTML window.